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Integrations/Lead capture/Web forms
Fm

Web forms

Build a lead form in Pitch2Sale, share its public link or embed it on your site. Every submission creates or updates a lead, is assigned to a rep, and can start a workflow.

Build a form↗Read the help guide
CategoryLead capture
Data flowForm → Pitch2Sale
SetupBuilt in
PlansEssentials, Growth and Scale
How a submission moves

From form to assigned lead

The visitor fills in your form. Pitch2Sale screens out spam, maps the answers, assigns the lead and starts any workflow listening for that form.

Pitch2Sale form Fm

Book a consultation

NameElena Park
CompanyMeridian Health
Consent given✓
submission · spam-checked✉ submit →
workflow · Form Submitted← started ✓
Pitch2Sale · Lead NewAssigned

Meridian Health

SourceBook a consultation
OwnerTom Fischer (round robin)
WorkflowStarted
  1. 01A visitor fills in your form on its hosted page or your embedded copy.
  2. 02The honeypot, and reCAPTCHA if you use it, screen out bots.
  3. 03Answers map to the lead, its contact and custom fields.
  4. 04A matching lead is updated, or a new one is created and assigned.
  5. 05The owner is notified and any Form Submitted workflow starts.

What it does in Pitch2Sale

01 · Builder

The fields you need

Text, email, phone, dropdowns, checkboxes, dates, hidden fields, file upload and a GDPR consent box, with show-if rules.

02 · Share

Link or embed

Share the hosted link or embed it with an iframe, styled with themes or your own CSS.

03 · Routing

Assigned on arrival

Round robin, a specific rep, or unassigned, with duplicates matched by email or phone.

04 · Automation

Starts a workflow

The Form Submitted trigger lets a workflow follow up the moment the form is sent.

Set it up

  1. Open Settings → Lead Capture → Forms.
  2. Click Create Form.

    Enter the form name and add fields under Form Fields.

  3. Map each field.

    Point it at a lead, contact or custom field.

  4. Set the rules.

    Choose duplicate handling (by email, by phone, or none), assignment, and the success message.

  5. Style it.

    Pick a theme on the Theme tab, or add custom CSS.

  6. Save and share.

    Click Copy Link for the hosted page, or copy the iframe code from the Embed tab.

  7. Add a workflow (optional).

    In Workflows, use the Form Submitted trigger.

You will need

  • A page to embed on, or just the hosted link
  • The fields you want to collect
  • An assignment rule
  • A plan with forms (Essentials, Growth or Scale)

Help center

Form Submitted workflows and consent handling.

Workflows guide ↗

What syncs, and what does not

DirectionWhatWhen
Form → Pitch2SaleA new lead and contact, with source set to the form, assigned by your ruleA visitor submits
Form → Pitch2SaleUpdates to the matching leadThe email or phone already exists and deduplication is on
Form → Pitch2SaleUploaded files (up to 25 MB) and the consent answer, on the submissionWith each submission
Pitch2Sale → workflowsA Form Submitted event and an owner notificationOn every submission
Not syncedConsent stays on the submission and is not added to the lead's consent record—

Common questions

Can I embed it with a script tag?

Forms embed with an iframe, or you share the hosted link.

How is spam kept out?

A hidden honeypot field, and reCAPTCHA checked on the server when it is set up. Each address can submit five times a minute.

What happens when the same person submits twice?

With deduplication on, the existing lead is updated.

Can a workflow tell my forms apart?

Yes. Filter the Form Submitted trigger by form name.

Works well with

IW
Inbound webhooksFor forms built in other tools
GC
Google CalendarSend a booking link in the follow-up
Gm
GmailReply from your own inbox

Build the form. The lead builds itself.

Create a form, share the link and watch the first submission land as an assigned lead.

Get started↗All integrations