Google Ads lead form submissions become leads in Pitch2Sale within seconds. Google's test submissions are recognised and left out, repeats are ignored, and every new lead is de-duplicated and scored.
Google sends the answers straight to your webhook URL with the key you chose. Pitch2Sale checks the key, then files the lead.
Submissions arrive as they happen, without CSV downloads from Google Ads.
Each delivery must carry the key you set, or it is rejected.
Google's test submissions are acknowledged so Google is happy, but never become leads.
Repeated deliveries are ignored, existing leads are matched by email or phone, and new leads are scored.
Admins can set it up.
Give it a name and a Webhook key, a secret string you choose.
On duplicate, Match on, Default status and Default owner, then Create connection.
In your lead form, open Delivery options → Webhook, paste the Webhook URL and the same key.
Google's test is accepted and not saved, so your lead list stays clean.
| Direction | What | When |
|---|---|---|
| Google → Pitch2Sale | A new lead with contact name, email, phone, job title and company, source Google Lead Ads | A lead form is submitted |
| Google → Pitch2Sale | Other form questions, as custom fields | With each lead |
| Google → Pitch2Sale | Nothing saved for Google's test lead | You click Send test data |
| Not synced | Campaign and keyword names stay in Google Ads, and no conversions are sent back to Google | — |
No. You paste a URL and key into the lead form's webhook settings.
Create the connection again with a new key, then update it in Google Ads.
No. It is recognised and skipped.
Not yet.
Connect a Google Ads lead form and send test data in a few minutes.