Facebook and Instagram lead form entries arrive in Pitch2Sale as leads, within moments of the form being sent. Each delivery is signature-checked, repeats are ignored, duplicates are merged, and the new lead is scored and assigned.
Meta tells Pitch2Sale a form was sent. Pitch2Sale checks the signature with your app secret, fetches the answers with your page token, and files the lead.
Facebook and Instagram lead forms connect straight to Pitch2Sale, with no Zapier step in between.
Every delivery is checked against your Meta app secret before anything is written.
Name, email, phone, company and job title fill the lead, and your own questions become custom fields.
Match on email, phone or either, choose update, create or skip, and new leads are scored and assigned.
Admins can set it up.
Give the connection a name.
A Verify token you choose, the App secret from your Meta app's basic settings, and a long-lived Page access token with lead retrieval access.
Pick On duplicate, Match on, Default status and Default owner.
You will see "Connection ready — finish in Meta" with your Callback URL.
In your Meta app's Webhooks settings, subscribe to leadgen with the Callback URL and Verify token, then subscribe your Page.
| Direction | What | When |
|---|---|---|
| Meta → Pitch2Sale | A new lead with its contact, your default status and owner, and source Meta Lead Ads | A lead form is submitted |
| Meta → Pitch2Sale | Answers to your own questions, as custom fields | With each lead |
| Meta → Pitch2Sale | Updates to an existing lead, if you chose Update on duplicate | The email or phone already exists |
| Not synced | Ad and campaign names stay in Meta, and nothing is sent back to Meta | — |
Not yet. You paste the app secret and page token once.
Secrets are never shown again. Delete the connection and create it again with the new token.
It is recognised and ignored.
Yes. Instant Response can reply to new leads from chosen sources, including Meta Lead Ads.
Connect a Facebook page and watch your next lead form land as a scored lead.